Meet Will Montelli Will Montelli was born and raised in Bowling Green, receiving his Masters degree from Western Kentucky University. He’s been a therapist with his LPCC license for several years now under other local agencies. Recently, he’s decided to take a chance on himself and open his own office. “I offer life coaching along […]
Branding. It’s the foundation of your business. It’s the way your customers perceive your business and more importantly, how they perceive YOU.
Everything from your website, logo, and the work you produce, to your personality, customer service, and mission, is a part of your brand. Without it, you have no direction – nothing to build off of.
Identity. It’s as simple as that. You have to know who you are, what you stand for, and what you will bring to the table if you expect to bring people in your doors (or to your website). Once you know, others will know and they will start to recognize it.
Uniqueness. Set yourself apart from others! You are the only one who can do what you’re doing the way you do it. Whether you’re running a photography business (in the day and age where seemingly everyone seems to be doing it) and want people to know why they should choose you or you’re an underwater basket weaver (trust me you’re gonna need to be “branded” for that too!) the point is that you are YOUnique. Is that cheesy? Oh well, it’s true! So why not have a brand that represents that?
Direction. A brand is truly a road map of sorts. Be intentional and set clear goals for who you are, what you stand for and how you plan to achieve that. Consistency is key and it helps you and/or your employees gain better insight to provide the best service and let your customers know what to expect.
*Bonus points if you know what all three of these equal? Answer: Shared Values
That’s right, it all brings us back to those good ole things called values. It’s a part of your -wait for it – BRAND.
Say it louder Leona! Our community partner Leona Morelock knows all about this.
“You don’t just buy the product, you buy the person.”
What does that mean? It’s about more than what you offer, it’s about what you stand for and what you’re representing. Make connections with your audience. Be that person that people choose time and time again. Be that business that is picked out of a lineup.
So let’s put this into perspective for ya: At Ment, you are not just buying office space. Yes – that’s what brought you through the doors, but you are also buying an experience, a community, peace of mind so to speak. You are entering a space where you are not just a customer but a member. Your coming into a place of collaboration and support.
A place that gives you the freedom to choose the option best fit for you to work and give you the resources to succeed. I know, I know, it didn’t say all of that on your member sign-up form but to be honest, we probably wouldn’t be able to fit everything on there if we told you all about us.
Our story: Let’s just say we knew it was ‘Ment to be’ from the start.
If you think you don’t have a brand, think again. Chances are you’ve already been asked (and answered the question) time and time again. When someone says “tell me about yourself” or “what is your business?” they might as well be saying “Describe your brand to me.”
You already know who you are – now go show it to everyone else!
We made sure that we had a set of clearly defined core values in place for Ment Cowork before opening our doors to the public nearly two years ago. Without them where would we be? Probably still struggling to figure out exactly how we need to cater to our members and community. …ugh how awful that would be!
So in the midst of all the madness, we are reminding you that we haven’t forgotten what we are all about here.
Without our members, we wouldn’t be where we are today. As a member, you are more than just a customer, you are a part of a growing community and we aim to put value in that. We are a space that allows you to meet others, interact, work, attend and host workshops and events (and drink unlimited coffee!) all in the center of the city. Now that is a membership worth committing to (unlike my gym membership…RIP).
Bringing Ment and community members together for fellowship and work spaces means they are getting a one of a kind (literally – we’re the only ones in Bowling Green!) experience. We continue to offer consistency with an eye pleasing aesthetic and office style that allows you to choose the best work area for you.
Just like everything else in life, we need the time (and the place) to create, grow and thrive. Encouragement goes a long way, as does a smile and an uplifting atmosphere. A space that connects you with people and opportunities just might be what you need to nourish your mind, soul and career.
At Ment, we know that you are {Ment} for great things and that’s why we started this place to begin with! Working shouldn’t have a specific set of rules – it’s all about freedom to do what you need to do in a way that best works for you. Doing so sets you on a path that allows you to make and build connections and become more productive. We can’t wait to see you succeed!
Not losing sight during this time is important. Make sure you know how to keep your company values inline. Here’s what we’re doing during COVID-19:
-Maintaining communication. We are staying in contact with the public and our members to keep them updated via social media, email and newsletters…did we mention virtual happy hours with our members? Yes please!
-Offering community support. It is our job to support and uplift other small businesses during this hardship. We are checking in on our local friends and even planning a virtual meet-up and collaboration session! (more details to come).
-Keeping our facilities clean. Safety is number one and that’s why we have cracked down on cleaning and reducing use of community shared products and items. One of our own members and favorite cleaning companies On Target Cleaning has been working extra hard for us lately!
-Continuing membership perks and community partnerships to allow us to keep bringing the best of Bowling Green to our Ment community (even from a distance).
-Adapting to changes and making the best of our situation with a smile on our faces and giving out tons of virtual hugs along the way.
-Most importantly, we are encouraging others to be as productive as possible while working at home and helping others realize that remote work has its perks. We know you don’t want to be stuck at home forever but also don’t want to go back to the office, so we’re reminding you that we are here when this mess clears up!
Researcher and business consultant Jim Collins speaks on the topic of creating the right values. His blog talks about the importance of sticking true to your values even in the time of (for example) an economic downturn. Sound familiar? During the current COVID-19 pandemic, we want our values to reign true and be both timeless and sustainable. How do you do this? By looking at what is really important in your business and make sure that you are focusing on your audience.
“It should be about what you can do for others, not what they can do for you,” says Leona Morelock, branding specialist and our current community partner.
Core Values are important and we are not straying from them anytime soon. Remember to stay positive, stay authentic and stay educated during these times on what you can do to continue to serve your clients, customers, members, etc. during these trying times.
Whether it’s branding, designing, marketing or planning your next wedding, Leona Morelock is the guru behind it all! She is also our community partner for the month of April.
Being a fresh, new company to Bowling Green just nearly two years ago, we quickly found out how important it is to have a name, image and plan down pat for our business.
Too many people mistake a brand for an option rather than a necessity and that’s why we wanted to make sure we bring this amazing service that she provides to our members and community. Heck, if we could shout it from the rooftops we probably would. On second thought… social distancing doesn’t have any rules against that right?
Leona started with a love for social media and the urge to always be “in the know” on the latest and greatest. After working with friend’s social media pages, Morelock said the business started coming to her and it’s been only up from there. Today, she is a social media manager and brand strategist, maintaining her own blog and working with professionals in the wedding industry to style shoots and design weddings.
Morelock has been in the field with her own business professionally for a year and is looking forward to the things she has planned in the future. She offers social media masterclasses to the public and is also planning her first ever personal branding retreat for those wanting to get an in-depth look at how to take their brand to the next level. Like many, with our current life situations, Morelock is making the best of it by maintaining contact with her clients and working on a webinar with the release date yet to be announced (stay tuned!).
Without a brand, you simply cannot start a business. Read that again. Your brand is who you are; it represents what you stand for and how you plan to provide your products or service to others.
When we sat down to talk with Leona, she spoke on the importance of being yourself in the business world. She says that as a customer, you are not just buying the product or service, you’re buying the person behind it.
And. That. Is. Important. People want to know who you are, what you stand for and what your business looks like.
“Your brand is what people say about you when you walk out of the room,” Morelock says.
There’s not one! Her advice: Know as much as you can know, learn as much as you can learn and do as much research as you can.
The good part: Then you just have to jump in and start doing it before you think you’re even ready.
I know I struggle with this one and you all probably do too. You will never be ready if you keep waiting for the right moment. When it comes to all things social media related, you simply must be social (hence the name) and up-to-date on the happenings. You also must be active. So get out there and make it happen! We will be here (remotely) but HERE working with Leona all month to bring you the best ideas and advice on all things branding.
So make sure to get people talking, and even more importantly, make them want to get up and say, “I want to work with (insert your business name here).” Leona took the leap, Ment Cowork took the leap, and now it’s your turn!
Social distancing doesn’t include plants am I right?! We love our green friends now more than ever! Whether it’s for the little extra mood boost that they are giving us, the improved air quality and immune system boost or the new home projects we can take on with them, they have become our new favorite thing.
Did we mention it’s officially spring? Unfortunately, some of the joys of our beloved season have taken a backseat to the issues surrounding our current COVID-19 pandemic…but let’s not forget the importance of making the best from our situations.
And let’s also not forget – creating your ideal work space is key in having an environment that motivates and inspires you. If you are not happy in your workspace, then chances are you are not producing your best work.
If we take a look back on that little danish lifestyle term “hygge” and our previous theme from February, we can find that plants are just one of the many ways that you can create a cozy and inviting atmosphere (and one that allows you to be more productive). It’s all about finding those little things that bring us joy and comfort – something that has become a must here lately as we could all use a little extra hygge right about now.
When it’s hard to get outside – bring the outside in! Don’t just take our word for it, there is an actual term for this practice and one that Ment has
greatly taken into consideration with the design of our coworking space.
“Biophilia refers to the fact that as human beings, we have an instinctive bond with nature and our natural surroundings.”
The use of Biophilic design has many benefits including enhanced wellbeing and boosts in worker morale. Research shows that flowers generate happiness and reduce stress related depression while also improving memory and concentration.
There are some crazy cool benefits that can come from plants. Did you know air quality is actually a major problem? Even more so in your own house than in the middle of a city! This is because air pollutants make their way into these places that we call home and many times don’t make their way out. This leads to increased chances of bacteria and viruses…sound familiar?
Let’s not forget about how big of a role mental health plays in our wellbeing. It is important more so now than ever before that we don’t take this for granted. Simply being around a plant, whether looking at it, smelling it or just working around it can lead to positive effects on the brain, boosting your moods which in turn boosts your immune system and relieves stress. What don’t these little guys do?!
If you’re looking for a way to fill an empty corner or add some color then of course Plants are the perfect way to do that as well. With the extra time on our hands, it could be the perfect opportunity for us to all do some much needed redecorating. Turns out theres even a science behind it. Using the techniques of Feng Shui can move you in the right direction towards using them effectively.
You know you’ve been looking at those home projects and wishing you had the chance to do them yourself – chances are you do now. Get creative with nontraditional ways of displaying your florals and greenery such as on carts, benches, shelves, crates, or even a ladder (per my next home project for my own house). Limited on space? Get a little crazy and hang them around! Hanging plants are always a unique and fun way to show off the life of your plants!
Still wanting to stick with your roots of desk and table plants? No problem – get crafty! The amount of cute and creative plant pots that I have come across recently is enough to make you want to buy a plant anyways. Paint your own and make it your next DIY project – this way you can make sure that your pots and decor match your space in a way that you want them to.
If you thought this was only about green, think again. Flowers are just as important and if not more aesthetic than your ordinary plants. Not to mention, they add an extra pop of color while giving you many of the same benefits that your greenery provides. Many local shops are finding ways to remain active with customers, so contact your local florist to see if there are options for you to get your hands on some florals during this pandemic.
Sometimes, for many reasons such as allergies, workplace restrictions, (or in this case, the unfortunate times of a Coronavirus outbreak) we turn to using man made greenery. This a perfectly acceptable (and honestly smart in my opinion) way to bring the outdoors in without all of the hassle and heartbreak of having to depart from your once full of life peony. With the latest announcement made by Governor Beshear, it’s harder than ever to get out and buy local products, so this may be your best option at the moment. It’s the cost effective gift that keeps giving!
We couldn’t pass up the opportunity to ask our community partner Jules Sandlin, owner of Jules with the Flowers and current community partner, for her take on this. Sandlin says that using unique things found in nature such as twigs, leaves and even moss can be unique ways to add a personal and natural touch.
Most important: have fun and create a space that is truly your own! Use this time away to make your work or home environment the best that it can be. No matter the budget or style that you’re going for, there is a design that works for you and we can guarantee that it has some greenery and color with your name on it.
We simply have to give a shoutout to our partner Jules for the added beauty this month around our offices and for not letting the unfortunate circumstances stand in the way of our partnership. We are thankful to have such an amazing workspace that captures the feels and vibes that we aim for. From the exposed brick and perfectly placed greenery, (all thanks to Sarah Smalling Interiors), to the skylights and windows galore, we have captured the essence of nature in a way that makes us Ment and we hope that you can do the same for your workspace. After all, there’s just something about that natural life that we just can’t get enough of these days!
In true collaborative coworking fashion, we are handing the keyboard over to WKU sophomore Allison Cook who recently wrote on the topic of living sustainably. We’ve hit on ways you can be greener in your office, in our community and now we are including your (or your child’s) college lifestyle. We hope you enjoy this little blog-collab!
I know what you’re thinking, “So…how does this relate to health and wellness?” It does and it doesn’t. Personally, I take a holistic approach to health (maybe that’s my Anthropological side coming out).
In my opinion, your environment can have an impact on your overall well-being, so you need to do what you can to take care of it!
Also, a major portion of our waste is from food! According to the Food Recovery Network, 1/3 of all food produced is thrown away/wasted. That’s a scary number considering the mass amount of people who are Food Insecure. That could be a whole other blog post, so I digress.
Back to what you can do about it.
Let me just start off by saying that living sustainably is made difficult by our society. At the push of a button, we can have exactly what we want, when we want, with free shipping. We live in a time where quantity trumps quality. I’d argue going against the norm and living a sustainable lifestyle is even harder while in college.
I have seen a shift in our society with the “save the turtles” movement, but I don’t want us to stop there!
It’s not easy, and I miss the mark more often than not, but it’s so worth it. After all, we all have to do our part to lessen our impact on the Earth.
The first step for me in trying to become more sustainable was to replace items I used and threw out everyday. Plastic silverware being item #1. I found a great deal for a reusable spoon, fork and knife in the camping section of Walmart for only 89 cents! No excuses people. They’re the perfect size to slip into your backpack for those last minute invites to grab dinner on campus.
If you’re interested at all in this post, you may already own a reusable straw. I prefer metal but I’ve seen so many variations and colors to choose from.
This was probably everyone’s first step when #savetheturtles started trending, I know it was mine, but it’s a great first step for anyone with a Starbucks addiction trying to be more sustainable. I go to Starbucks on my 8:00 am days for obvious reasons and on Sundays for #selfcaresunday. That’s 2-3 plastic cups/straws being thrown out a week! Buy the reusable cup, skip the straw, and get 10 cents off your drink. Pro-Starbucks tip.
One thing I was most excited about when I was headed off to college, was being so close to the mall. I’ll admit during my first semester I bought things I didn’t need just because I wanted to buy something at the mall. I love shopping, but fast fashion can lead to so much waste. I’m not the expert blogger on this topic, but please google fast fashion and prepare to be blown away. After I did, I realized how much fun thrift shopping can be. Not only is it more budget friendly to college students, but you can find incredibly unique pieces and show off your personal style.
I purchased some amazing, cheap bowls from Target at the beginning of my freshman year of college
For more on all things nutrition and dietetics, visit Allison’s website Dorm Room Dietetics.
Our favorite color for the month? You guessed it! We’re bringing a whole new definition to the idea of “going green” this month at Ment.
With our community partner for March being Jules with the Flowers and spring being upon us, we couldn’t think of a better time to talk about this theme. Not to mention, I am super psyched about all of the (punny) floral wordplay that is about to happen.
So what exactly are we talking about? Going green in every aspect of your life. Yes, this means doing your part in the community to reduce, reuse and recycle, but also means thinking outside of the box and finding ways to incorporate a little more green (literally) into your life. You can do this by decorating with plants and sprucing up your work environment or maybe focusing on healthy eating habits by adding a little more green in your diet. All of these are awesome ways to consider helping yourself stay on track to be a better you. After all, we didn’t set those 3:59s at the beginning of this year for nothing right?
I know what you’re thinking but the coworking world is no exception to the green movement. There are so many ways to be more conscious in the workplace and here are 5 we partake in:
1. Recycling. Did you know that Ment recycles? One of the easiest and most important ways to do your part was just a given for us! We also use Land Shark Shredding, Bowling Green’s leading green and confidential paper shredding company.
2. Coffee. We practically live off of it here so why not try to save on the amount of cups that we are using for this drink that we call our lifeblood. And as if you needed another reason to use your favorite mugs, but we are all about it here! Our cabinets are overflowing with a selection so take your pick or bring in your own. 
3. Natural light. No, I promise not to talk about how great it is for photo ops this time, but guys it is a money saver! Research shows that you can cut down energy costs by up to 75% by using natural light. If you don’t need the artificial light don’t use it – simple as that! (But okay I mean the at-work selfies are a plus as well). 
4. Going Paperless. We may not be completely paperless here at Ment, but we aren’t far from it. With our website, advertising and outreach efforts being almost solely digital, we don’t find the need to use any more trees than necessary! Not to mention our monthly newsletters are always sent out through email.
5. Lighting. Another simple energy saving practice – using energy efficient light bulbs and simply turning off lights when you leave a room. For businesses like Ment that allow 24 hour access, this can be tricky, but we try to do this as much as possible and make sure that we can educate our members and employees on how to be more conscious of their use.
Stay tuned to see how your local florist shop (and our latest community partner) is going green in her own life and how you can take advantage of greener practices here in your community.
Since starting my internship, I can safely say that Ment Cowork has become a safe haven for me. A place in which I can be myself, express myself and simply “be.” Ment has mastered the art of coworking. Not a thing? We think it should be!
The ability to bring together people from different backgrounds, companies, walks of life, and work in the same space with the same end goal in mind: to Get stuff done. It takes a special set of skills, that’s for sure.
Maybe it’s the awesome interns we have, the owners that first saw potential in this 130 year-old building, the ever-growing and supportive community in which we sit upon or the amazing members that have set up a “home” here at Ment.
Not to mention, we have this whole community partner collaboration thing on lock. Didn’t know that we provide event space as well? You do now! Even more so, we are fans of local art and have nothing against housing work here at Ment. Just ask our community partner for this month – Slow as Folk!
We know what people want and we’ve got it down to a science. Member perks, discounts, coffee, parking passes and aesthetics – just call us the masters!
We are also super in touch with the concept of hygge here at Ment – something that we believe is an art of it’s own. We have learned to incorporate this feeling and lifestyle practice into our workspace…and the feedback has been nothing short of great!
We took a chance when we started with an empty floor and created something truly inspiring. Only a few years under our belt and we have become a masterpiece standing tall in the center of downtown Bowling Green. Ment represents so much more than just a space to work, we are an integrative community that advocates for all workplaces and individuals to do what they do best in a place that allows them to reach their potential.
At Ment, we believe in the importance of art and want to provide an atmosphere where people feel invited to work in. Whether you’re inventing the next code for NASA or creating your latest masterpiece, we support you and all of your endeavors. You are {Ment} for great things!
Want to know more about our story? Check out our blog on how community manager Hayley knew it was Ment to be.
For the month of February, we are giving a different definition to the term love. One that is centered around loving what you do and having passion for your job. With this in mind, what better community partner for the month of February than Slow as Folk, a local business that has stuck to its simplistic, natural and colorful roots.
Freelancer, jewelry maker, painter, plant lover, Starbucks barista and establisher of ‘Slow as Folk’, artist Sarah Gust really can do it all! And now she is the head of a business that has established a community partnership with Bowling Green’s first coworking company, right in the heart of downtown Bowling Green.
A building with open areas, exposed brick, natural light and tons of wall space – we were basically calling her name!
Sarah Gust discovered her love for art in college when she began to explore a niche that she never knew she had. Following her own path, she found Bowling Green about six years ago and established a career and business for herself. Gust realized that she wanted a clearer direction for her art and rebranded herself early last year, re-entering the art community with a fresh brand – Slow as Folk.
It just clicked and it felt right. I realized that to create a sustainable business I needed to move at a pace that was comfortable for me – slow.
Gust also connected with the word ‘folk’ as that describes the type of artist that she is given her self-taught art background and varying practices. Gust believes in the power of focusing on herself throughout her art in order to allow her to create quality work that is not rushed. Gust creates everything from paintings, drawings, stickers and designs, to henna work and one of her newest specialties – earrings and jewelry. Gust works mainly as a freelancer taking part in pop-up shops, markets, workshops and sales through her website and Instagram.
Slow as Folk is centered around minimalism and simplicity. As an artist, Gust finds herself attracted to brightness as well as shapes found in nature. She says that she draws inspiration from people and things around her in everyday life.
As our community partner for the month of February, Slow as Folk not only has the super cool privilege of receiving access to Ment’s workspace and perks, but will also be displaying art in our office on the second floor for the entire month!
Slow as Folk art will be available for viewing and purchasing now until February 29 from 8-2 Monday through Friday at Ment. If you are downtown (and we know you will be), stop in to see some awesome pieces and maybe even meet the artist herself! We are so excited to be sharing the love this month with Slow as Folk and to have our coworking space filled with a little more beauty. If Ment Cowork wasn’t already an “inspired” place, we sure are now!
From: Emily and Juan
For the past few months, we have had the pleasure of interning at Ment Cowork. Both of us have learned so much in our chosen field. This blog post will focus on what each of us have gained from interning at Ment on an individual level and how we plan to take that into our future endeavors.
Emily Jones: Digital Media intern
I have been interning at Ment since February. As soon as I walked into our space here on 911 College Street, I could tell it was special. I was noticeably nervous because I had been on the internship hunt for a while with no luck. I was starting to get anxious because I felt like I had no experience in my field and I was falling behind my peers in my major. However, I knew from early on that Ment was where I was supposed to be. The atmosphere here was something that inspired me when I came in every day. The people I work with were all excelling in their field, so I had to bring what I had to the table.
I have learned so much during my time at Ment. Coming in, the only experience in public relations I had was working social media for a festival back home—so not much when I began to compare myself to some of my friends who had two or so internships under their belt already. I was able to apply some of the things I was learning in class to what I was doing at Ment. Most of my duties here at Ment were tied to social media and writing this blog right here. My writing abilities have strengthened tremendously and I feel confident planning monthly social media themes and calendars. However, the majority of my growth has been on a personal level. I have become more confident in my abilities. I have been able to grow and come out of my shell. I feel more comfortable talking to people who I may be pitching to or speaking with across the table at a Chamber of Commerce event.
As far as the rest of my time in Bowling Green goes, I have one more year at Western Kentucky University and will graduate in May 2020. I am majoring in Public Relations and minoring in Digital Advertising. My plan for after graduation changes daily so who knows where I will end up. I have loved interning at Ment beyond words and I hope that you have enjoyed reading my blogs as much as I have enjoyed writing them.
Juan Dozier: Programs intern
A couple of months ago, I had no idea what coworking was or even the concept of it. I heard about Ment through Western Kentucky University and I thought it would be great to know a little bit more about what it was and how it would help me with growing my knowledge of marketing. After I sat down and talked with Hayley, I know that this would be beneficial for me. I started my internship in May and I haven’t regretted interning here one bit. This is my third internship and this is by far my favorite. I have understood the importance of marketing research and brand development thankfully through my wonderful boss. I have learned so much about the community of Bowling Green because of the partnerships we have built. Hayley has given me a lot of valuable information that I am happy I know now and that I will retain for years to come. I could have not found a better internship and I hope to stay in touch with the Ment team and I plan on coming back.
I will be entering my senior year and will be graduating in the spring of 2020. I plan on obtaining my MBA at WKU and working for the University once I am done with graduate school. I have had a lot of influential people in my life who have taught me the importance of leadership and where it will take you and life and that is something I hope to bring to the university. Four years ago, I had no idea where I would end up and how college was all going to work out, but it has turned out way better than any plan I could have thought of.
Thanks goes out to Hayley, Valerie, and JD for giving us the opportunity to intern at this amazing place. We are so excited to see where Ment Cowork goes in the future!
