Big for Branding
Whether it’s branding, designing, marketing or planning your next wedding, Leona Morelock is the guru behind it all! She is also our community partner for the month of April.
Being a fresh, new company to Bowling Green just nearly two years ago, we quickly found out how important it is to have a name, image and plan down pat for our business.
Too many people mistake a brand for an option rather than a necessity and that’s why we wanted to make sure we bring this amazing service that she provides to our members and community. Heck, if we could shout it from the rooftops we probably would. On second thought… social distancing doesn’t have any rules against that right?
Leona started with a love for social media and the urge to always be “in the know” on the latest and greatest. After working with friend’s social media pages, Morelock said the business started coming to her and it’s been only up from there. Today, she is a social media manager and brand strategist, maintaining her own blog and working with professionals in the wedding industry to style shoots and design weddings.
Morelock has been in the field with her own business professionally for a year and is looking forward to the things she has planned in the future. She offers social media masterclasses to the public and is also planning her first ever personal branding retreat for those wanting to get an in-depth look at how to take their brand to the next level. Like many, with our current life situations, Morelock is making the best of it by maintaining contact with her clients and working on a webinar with the release date yet to be announced (stay tuned!).
Without a brand, you simply cannot start a business. Read that again. Your brand is who you are; it represents what you stand for and how you plan to provide your products or service to others.
When we sat down to talk with Leona, she spoke on the importance of being yourself in the business world. She says that as a customer, you are not just buying the product or service, you’re buying the person behind it.
And. That. Is. Important. People want to know who you are, what you stand for and what your business looks like.
“Your brand is what people say about you when you walk out of the room,” Morelock says.
What’s the timeline?
There’s not one! Her advice: Know as much as you can know, learn as much as you can learn and do as much research as you can.
The good part: Then you just have to jump in and start doing it before you think you’re even ready.
I know I struggle with this one and you all probably do too. You will never be ready if you keep waiting for the right moment. When it comes to all things social media related, you simply must be social (hence the name) and up-to-date on the happenings. You also must be active. So get out there and make it happen! We will be here (remotely) but HERE working with Leona all month to bring you the best ideas and advice on all things branding.
So make sure to get people talking, and even more importantly, make them want to get up and say, “I want to work with (insert your business name here).” Leona took the leap, Ment Cowork took the leap, and now it’s your turn!