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Building a foundation for your business

Branding. It’s the foundation of your business. It’s the way your customers perceive your business and more importantly, how they perceive YOU. 

Everything from your website, logo, and the work you produce, to your personality, customer service, and mission, is a part of your brand. Without it, you have no direction – nothing to build off of. 

Why branding? 

Identity. It’s as simple as that. You have to know who you are, what you stand for, and what you will bring to the table if you expect to bring people in your doors (or to your website). Once you know, others will know and they will start to recognize it. 

Uniqueness. Set yourself apart from others! You are the only one who can do what you’re doing the way you do it. Whether you’re running a photography business (in the day and age where seemingly everyone seems to be doing it) and want people to know why they should choose you or you’re an underwater basket weaver (trust me you’re gonna need to be “branded” for that too!) the point is that you are YOUnique. Is that cheesy? Oh well, it’s true! So why not have a brand that represents that? 

Direction. A brand is truly a road map of sorts. Be intentional and set clear goals for who you are, what you stand for and how you plan to achieve that. Consistency is key and it helps you and/or your employees gain better insight to provide the best service and let your customers know what to expect. 

*Bonus points if you know what all three of these equal? Answer: Shared Values

That’s right, it all brings us back to those good ole things called values. It’s a part of your -wait for it – BRAND. 

Say it louder Leona! Our community partner Leona Morelock knows all about this. 

“You don’t just buy the product, you buy the person.” 

What does that mean? It’s about more than what you offer, it’s about what you stand for and what you’re representing. Make connections with your audience. Be that person that people choose time and time again. Be that business that is picked out of a lineup. 

 

Example

So let’s put this into perspective for ya: At Ment, you are not just buying office space. Yes – that’s what brought you through the doors, but you are also buying an experience, a community, peace of mind so to speak. You are entering a space where you are not just a customer but a member. Your coming into a place of collaboration and support. 

A place that gives you the freedom to choose the option best fit for you to work and give you the resources to succeed. I know, I know, it didn’t say all of that on your member sign-up form but to be honest, we probably wouldn’t be able to fit everything on there if we told you all about us.

Our story: Let’s just say we knew it was ‘Ment to be’ from the start. 

If you think you don’t have a brand, think again. Chances are you’ve already been asked (and answered the question) time and time again. When someone says “tell me about yourself” or “what is your business?” they might as well be saying “Describe your brand to me.” 

You already know who you are – now go show it to everyone else! 

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Sticking True to Our Core Values

We made sure that we had a set of clearly defined core values in place for Ment Cowork before opening our doors to the public nearly two years ago. Without them where would we be? Probably still struggling to figure out exactly how we need to cater to our members and community. …ugh how awful that would be!

So in the midst of all the madness, we are reminding you that we haven’t forgotten what we are all about here.

Our Four Core

 

1. Membership: To place emphasis on people and their opportunities to interact with one another

Without our members, we wouldn’t be where we are today. As a member, you are more than just a customer, you are a part of a growing community and we aim to put value in that. We are a space that allows you to meet others, interact, work, attend and host workshops and events (and drink unlimited coffee!) all in the center of the city. Now that is a membership worth committing to (unlike my gym membership…RIP).

 

2. Environment: To harvest and focus on cultivating the totality of members surrounding conditions, friend to friend

Bringing Ment and community members together for fellowship and work spaces means they are getting a one of a kind (literally – we’re the only ones in Bowling Green!) experience. We continue to offer consistency with an eye pleasing aesthetic and office style that allows you to choose the best work area for you.

 

3. Nourishment: To provide an open space to live, create and thrive

Just like everything else in life, we need the time (and the place) to create, grow and thrive. Encouragement goes a long way, as does a smile and an uplifting atmosphere. A space that connects you with people and opportunities just might be what you need to nourish your mind, soul and career.

 

4. Commencement: To be a community where members self-select to begin each professional endeavor

At Ment, we know that you are {Ment} for great things and that’s why we started this place to begin with! Working shouldn’t have a specific set of rules – it’s all about freedom to do what you need to do in a way that best works for you. Doing so sets you on a path that allows you to make and build connections and become more productive. We can’t wait to see you succeed!

 

 

Sticking True

Not losing sight during this time is important. Make sure you know how to keep your company values inline. Here’s what we’re doing during COVID-19:

-Maintaining communication. We are staying in contact with the public and our members to keep them updated via social media, email and newsletters…did we mention virtual happy hours with our members? Yes please!

-Offering community support. It is our job to support and uplift other small businesses during this hardship. We are checking in on our local friends and even planning a virtual meet-up and collaboration session! (more details to come).

-Keeping our facilities clean. Safety is number one and that’s why we have cracked down on cleaning and reducing use of community shared products and items. One of our own members and favorite cleaning companies On Target Cleaning has been working extra hard for us lately!

-Continuing membership perks and community partnerships to allow us to keep bringing the best of Bowling Green to our Ment community (even from a distance).

-Adapting to changes and making the best of our situation with a smile on our faces and giving out tons of virtual hugs along the way.

-Most importantly, we are encouraging others to be as productive as possible while working at home and helping others realize that remote work has its perks. We know you don’t want to be stuck at home forever but also don’t want to go back to the office, so we’re reminding you that we are here when this mess clears up!

Why

Researcher and business consultant Jim Collins speaks on the topic of creating the right values. His blog talks about the importance of sticking true to your values even in the time of (for example) an economic downturn. Sound familiar? During the current COVID-19 pandemic, we want our values to reign true and be both timeless and sustainable. How do you do this? By looking at what is really important in your business and make sure that you are focusing on your audience.

“It should be about what you can do for others, not what they can do for you,” says Leona Morelock, branding specialist and our current community partner.

Core Values are important and we are not straying from them anytime soon. Remember to stay positive, stay authentic and stay educated during these times on what you can do to continue to serve your clients, customers, members, etc. during these trying times.

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Big for Branding

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Whether it’s branding, designing, marketing or planning your next wedding, Leona Morelock is the guru behind it all! She is also our community partner for the month of April. 

Being a fresh, new company to Bowling Green just nearly two years ago, we quickly found out how important it is to have a name, image and plan down pat for our business. 

Too many people mistake a brand for an option rather than a necessity and that’s why we wanted to make sure we bring this amazing service that she provides to our members and community. Heck, if we could shout it from the rooftops we probably would. On second thought… social distancing doesn’t have any rules against that right? 

About Leona

Leona started with a love for social media and the urge to always be “in the know” on the latest and greatest. After working with friend’s social media pages, Morelock said the business started coming to her and it’s been only up from there. Today, she is a social media manager and brand strategist, maintaining her own blog and working with professionals in the wedding industry to style shoots and design weddings. 

Morelock has been in the field with her own business professionally for a year and is looking forward to the things she has planned in the future. She offers social media masterclasses to the public and is also planning her first ever personal branding retreat for those wanting to get an in-depth look at how to take their brand to the next level. Like many, with our current life situations, Morelock is making the best of it by maintaining contact with her clients and working on a webinar with the release date yet to be announced (stay tuned!). 

Why branding?

Without a brand, you simply cannot start a business. Read that again. Your brand is who you are; it represents what you stand for and how you plan to provide your products or service to others. 

When we sat down to talk with Leona, she spoke on the importance of being yourself in the business world. She says that as a customer, you are not just buying the product or service, you’re buying the person behind it. 

And. That. Is. Important. People want to know who you are, what you stand for and what your business looks like. 

“Your brand is what people say about you when you walk out of the room,” Morelock says. 

What’s the timeline?

There’s not one! Her advice: Know as much as you can know, learn as much as you can learn and do as much research as you can.

The good part: Then you just have to jump in and start doing it before you think you’re even ready.

I know I struggle with this one and you all probably do too. You will never be ready if you keep waiting for the right moment. When it comes to all things social media related, you simply must be social (hence the name) and up-to-date on the happenings. You also must be active. So get out there and make it happen! We will be here (remotely) but HERE working with Leona all month to bring you the best ideas and advice on all things branding. 

So make sure to get people talking, and even more importantly, make them want to get up and say, “I want to work with (insert your business name here).” Leona took the leap, Ment Cowork took the leap, and now it’s your turn! 

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