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Let’s Move Into May

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From a few backyard workout sessions to a community-wide movement, our latest community partner Allison Millet of Bowling Green Backyard Bootcamp has taken her business from her home to all around the Bowling Green community.

We could all use a little extra motivation right now and that’s where our fitness friend Allison Millet comes in!

“There are ways that we can all have more movement. It’s about finding ways to focus on you.” 

 

About Allison

Allison has been a coach for over 20 years and has taken her passion for fitness to the next level since the start of her backyard workouts in 2010. 

What started as a small group of people began to grow until the lot beside her home was no longer sufficient. She soon found herself asking, “Now what?” 

Millet now holds classes at multiple parks and locations throughout the community and has an inside gym location during winter months. 

Backyard Bootcamp is made up of a team of coaches all offering their own set of classes from yoga and stretching, to classes designed specifically for glutes, abs, upper body, and more, along with mash-up and all-encompassing workout classes. Basically, if you need it, they offer it! 

The classes are focused on helping bootcampers find the best version of themselves that they can be – one that is healthier and happier. 

 

Working out your mind

As we know, it’s mental health awareness month so we’re all trying to focus on our health a little more here lately, right? Did you know practicing a little extra movement can be just the way to do that?! No, I promise this isn’t a gimmick to make you put down the wine glass and hop on the treadmill – it’s me simply reminding you that getting up and getting out (in your front yard or on your yoga mat that is) may be just what the doctor ordered. 

“It’s a stress reliever… working out releases those happy endorphins,” says Allison. 

Studies show that we’re not lying guys! You’re hearing this straight from the mouth of someone who can barely touch her toes most days, so believe me when I tell you that having a little extra time on my hands lately to practice yoga has been an excellent relief for me. The best part is? You don’t even have to be good at it! You just have to do it.  

 

Making it happen

Allison also spoke on the importance of living a healthy lifestyle by doing things such as practicing healthy eating habits and enjoying the simple things in life like spending time with family and being in the moment. 

The local business owner has not let the current circumstances get the best of her. When regulations were put in place, she was quick to adapt and switch to an online format for all of her classes. Allison stays connected mainly via Facebook with a group page specifically for those who are members or what she calls “bootcampers.” All calendars and weekly challenges are now online and can be found on the calendar on her website.

Classes are offered on a 6-week basis allowing people to sign up ahead of time and take part in the bootcamp experience. (Ment members — you guys are in for a treat!) As of right now, all community members are invited to join the classes at any time. Another perk with the new format: bootcampers currently have access to the online “vault” of all previously recorded classes, allowing everyone to work out on their own time. 

For more details (trust me you’re gonna want to see all of the awesome things she is doing) check out her website and start moving toward a better you! 

 

Moving on up (and hopefully outside) 

We’re moving in a direction of our own here at Ment Cowork. One that includes taking steps to get back on track as a bit of normality creeps back into our daily routines. Here’s to hoping, better yet knowing, that our partner Allison can help us out with this one! Whether we’re fighting the daily struggles of COVID-19 or fighting to shed those pesky pounds, success is just a kick, punch, and a few “you can do it!”-s away.

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Building a foundation for your business

Branding. It’s the foundation of your business. It’s the way your customers perceive your business and more importantly, how they perceive YOU. 

Everything from your website, logo, and the work you produce, to your personality, customer service, and mission, is a part of your brand. Without it, you have no direction – nothing to build off of. 

Why branding? 

Identity. It’s as simple as that. You have to know who you are, what you stand for, and what you will bring to the table if you expect to bring people in your doors (or to your website). Once you know, others will know and they will start to recognize it. 

Uniqueness. Set yourself apart from others! You are the only one who can do what you’re doing the way you do it. Whether you’re running a photography business (in the day and age where seemingly everyone seems to be doing it) and want people to know why they should choose you or you’re an underwater basket weaver (trust me you’re gonna need to be “branded” for that too!) the point is that you are YOUnique. Is that cheesy? Oh well, it’s true! So why not have a brand that represents that? 

Direction. A brand is truly a road map of sorts. Be intentional and set clear goals for who you are, what you stand for and how you plan to achieve that. Consistency is key and it helps you and/or your employees gain better insight to provide the best service and let your customers know what to expect. 

*Bonus points if you know what all three of these equal? Answer: Shared Values

That’s right, it all brings us back to those good ole things called values. It’s a part of your -wait for it – BRAND. 

Say it louder Leona! Our community partner Leona Morelock knows all about this. 

“You don’t just buy the product, you buy the person.” 

What does that mean? It’s about more than what you offer, it’s about what you stand for and what you’re representing. Make connections with your audience. Be that person that people choose time and time again. Be that business that is picked out of a lineup. 

 

Example

So let’s put this into perspective for ya: At Ment, you are not just buying office space. Yes – that’s what brought you through the doors, but you are also buying an experience, a community, peace of mind so to speak. You are entering a space where you are not just a customer but a member. Your coming into a place of collaboration and support. 

A place that gives you the freedom to choose the option best fit for you to work and give you the resources to succeed. I know, I know, it didn’t say all of that on your member sign-up form but to be honest, we probably wouldn’t be able to fit everything on there if we told you all about us.

Our story: Let’s just say we knew it was ‘Ment to be’ from the start. 

If you think you don’t have a brand, think again. Chances are you’ve already been asked (and answered the question) time and time again. When someone says “tell me about yourself” or “what is your business?” they might as well be saying “Describe your brand to me.” 

You already know who you are – now go show it to everyone else! 

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