Incorporating Podcasts into Your Content Marketing Strategy

Hi, my name is Emily and I am obsessed with podcasts. I listen to one probably every day in some capacity. They have taken over my Broadway cast albums I would normally listen to on a long drive (sorry, Lin-Manuel Miranda, I guess I threw away my shot.) Podcasts, if you have somehow been living under a rock, are just generally a broadcast conversation, much like talk radio. There are podcasts about every topic you could ever dream of—from politics to business to beekeeping.

Podcasts are really the new media frontier. They only require an internet connection and can go anywhere with the listener. They provide opportunities to learn something new without having to actually do any work. You can drive, clean your house, or work out, all while listening to an episode of your favorite podcast.

Podcasts are becoming a part of content marketing strategies across the globe. Many famous celebrities and influencers have turned to podcasting as a way to further enrich their followers with their brand—even Oprah has a podcast.  Podcasts are usually easier to create than, say, a blog post or a highly-produced video. All that is needed is a microphone and editing software. You can put out high-quality content about your brand with minimal effort on your part.

Podcasts establish brand recognition on a personal level. People identify with your voice, they feel like they’ve made a friend and have invited you into their home or car. And, if you do it right, will want to listen to you everyday. Establish a certain amount of trust with your listeners. People will follow your podcast and in turn, participate in whatever your brand is doing.

This type of content marketing isn’t only for those local to you. Podcasts are worldwide, people. You can only spread your brand so far on your own and podcasts can help send it even further.

If you are interested in starting a podcast, make sure it is entertaining as well as relevant to your brand and your industry. It has to incorporate your brand in there somewhere, or it is just you talking into a microphone for fun (which is also great, but not what we’re trying to do here.) Think of a podcast just like you would any other piece of your content marketing strategy—do your fair share of planning, target a specific audience, and engage them in the content you are producing.

Lastly, this is just for fun. If want to start listening to podcasts, you have come to the right place. Here are five of my favand why I love them:

  1. And That’s Why we Drink: The podcast that got me into podcasts. Now, I know that true crime and paranormal activity isn’t for everybody, but it is for me. The ladies of ATWWD (Em and Christine) are so personable and make murder and ghosts as fun as you probably can.
  2. Wine and Crime: Another similar podcast like the one above. I haven’t dived too deep into this one, but it is also wonderful.
  3. Slow Burn: Oooooh, I love this one. I think I binged this one in a weekend. It is about two political scandals in America’s history—season one Watergate and season two is the Bill Clinton/Monica Lewinsky affair. I learned so much from this.
  4. Soul Sugar: This podcast is described as “sugar for your soul,” and that is exactly what it is. Carrie discusses all things self-love, self-care, and provides a little inspiration every Sunday.
  5. Rise: Now, I just started this one last week, but I have become quickly obsessed. The host, Rachel, provides business and personal development insight and she is just a wonderful lady. Definitely recommend.
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