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Big for Branding

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Whether it’s branding, designing, marketing or planning your next wedding, Leona Morelock is the guru behind it all! She is also our community partner for the month of April. 

Being a fresh, new company to Bowling Green just nearly two years ago, we quickly found out how important it is to have a name, image and plan down pat for our business. 

Too many people mistake a brand for an option rather than a necessity and that’s why we wanted to make sure we bring this amazing service that she provides to our members and community. Heck, if we could shout it from the rooftops we probably would. On second thought… social distancing doesn’t have any rules against that right? 

About Leona

Leona started with a love for social media and the urge to always be “in the know” on the latest and greatest. After working with friend’s social media pages, Morelock said the business started coming to her and it’s been only up from there. Today, she is a social media manager and brand strategist, maintaining her own blog and working with professionals in the wedding industry to style shoots and design weddings. 

Morelock has been in the field with her own business professionally for a year and is looking forward to the things she has planned in the future. She offers social media masterclasses to the public and is also planning her first ever personal branding retreat for those wanting to get an in-depth look at how to take their brand to the next level. Like many, with our current life situations, Morelock is making the best of it by maintaining contact with her clients and working on a webinar with the release date yet to be announced (stay tuned!). 

Why branding?

Without a brand, you simply cannot start a business. Read that again. Your brand is who you are; it represents what you stand for and how you plan to provide your products or service to others. 

When we sat down to talk with Leona, she spoke on the importance of being yourself in the business world. She says that as a customer, you are not just buying the product or service, you’re buying the person behind it. 

And. That. Is. Important. People want to know who you are, what you stand for and what your business looks like. 

“Your brand is what people say about you when you walk out of the room,” Morelock says. 

What’s the timeline?

There’s not one! Her advice: Know as much as you can know, learn as much as you can learn and do as much research as you can.

The good part: Then you just have to jump in and start doing it before you think you’re even ready.

I know I struggle with this one and you all probably do too. You will never be ready if you keep waiting for the right moment. When it comes to all things social media related, you simply must be social (hence the name) and up-to-date on the happenings. You also must be active. So get out there and make it happen! We will be here (remotely) but HERE working with Leona all month to bring you the best ideas and advice on all things branding. 

So make sure to get people talking, and even more importantly, make them want to get up and say, “I want to work with (insert your business name here).” Leona took the leap, Ment Cowork took the leap, and now it’s your turn! 

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Community Over Competition: Breaking it Down

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Community over competition. We’ve heard it a thousand times, we preach it, but sometimes it can be hard to believe it. Fear gets in the way. We get it, we’ve been there and totally understand. 

 

Let me just say this for those in the back row who need to hear it: No matter the industry you’re in…saturated or not, you are needed. You are wanted! You have the potential to bring something to the table that no one else can simply for the reason that you are you. We were each created as unique individuals with a purpose, so find that purpose and chase the heck out of it. Quit comparing yourself to others and stay true to who you are. 

 

Okay, now that that has been said, I would just like to mention that there is nothing wrong with friendly competition. We all want to be the best, and to do so we must do our best, but in doing so that does not mean putting others down along the way. Rather than envying the person conquering goals next to you, compliment them. Learn from them and find what works for you. 

 

Find your people, the ones who will cheer you on but also let you know when you’re in the wrong. Now do the same for them! This community should inspire you for continued growth and if they aren’t…you should probably find new people. 

 

This is what coworking is all about. On the second floor of 911 College Street, we have graphic designers, engineers, leadership strategists, etc. We are cultivating a community full of a variety of small businesses who all share different strengths and weaknesses. 

 

Last week, women of all ages gathered together in our space to hear from life coach Kathryn Freeburg about what it really means to empower. Ment was a safe space full of positivity and love, something we strive for each and every day. 

 

At the end of the day, we are only human. Humans require positive interaction and a community to lean on. If you show up for your community and your clients, they will do the same for you. We are not ment to walk through this life alone. 

 

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Ment To Thrive

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An Empowerment workshop & inside look on Kathryn Freeburg’s journey as a life coach

Everyone has a unique story and I truly believe that everyone’s story is worth sharing. So here is mine…. I grew up in Bowling Green, KY, but I was adopted from Guatemala as a baby. I went to Bowling Green High School and Western Kentucky University. It took me almost 10 years to graduate from college and little did I realize that I was showing myself what I would be helping others believe today: you get to decide the timeline of your life and what you do with it.  I am married to my wonderful and strong husband, Tim, and we have two golden retrievers: Chip and Joanna (yes, like Fixer Upper) and two labs Boom and Blitz (named after the Seattle Seahawks mascots). Our house is full of love and dog hair and we wouldn’t want it any other way, except for a stronger vacuum. I met my husband Tim on a plane as I was on my way to Canada to meet my biological brothers, who I found over Facebook, for the first time… but that’s a story for another day. 

 

Up until the last couple of years, I allowed the opinions of others and society’s “rules” decide my life for a while. I let people influence how I dressed, what I ate, watched or said – I even let them influence what I thought about myself. While I have been very fortunate to have lived an overall  happy life, it hasn’t happened without its fair share of heartache, ugly cries, low bank accounts, anxiety and challenges. But I wanted more than just a happy life- I wanted to live an abundantly joyful life. It wasn’t until my entrepreneurial husband encouraged me to go to a personal growth workshop by Tony Robbins that I realized that I wasn’t serving my purpose and more importantly, myself. After many conversations, budgeting, panic attacks, dreaming and pints of Cookies N Cream ice cream we decided as a family that I would quit my full time job with benefits and I would pursue my dream of being a life coach. Talk about sweaty palms when I turned in my resignation! I remember the day that I walked out of my job for the last time as an employee that I only felt peace and excitement for what I was about to do. I guess you could say that I “Marie Kondo’d” my job and thanked it for helping me pay my bills and meet some incredible individuals who were vessels for some amazing moments, but most importantly I was thankful to my job for showing me that I didn’t have to work a traditional job for my life to have meaning and that I didn’t want to. I want to live a life how I decide and with whom I decide. 

 

Fast forward through trainings, self growth, quiet hustling like a ninja, some anxiety and lots of dance parties in my car with my husband when successes came and here I am. A life coach who is serving others and building a community that is based on love, kindness, compassion and inclusion. I have the privilege to work with individuals of all ages and small groups to help them feel loved and step into who they were born to be: whoever they want to be. 

 

You are here to thrive as you decide. You are not here to be complacent and do the motions of what your friends, mom, boss, teacher, significant other or society as a whole tells you to do. You are here to thrive as individuals to bring your talents and gifts to the community table to help others. As you gain knowledge, confidence and unbury your dreams you step into the state of thriving. You step into the state of gratitude, humility, self confidence, and see yourself for who you are and love it every step of the way. You step into you and who you were born to be. 

 

As your life coach, I stand as your unconditional advocate. I meet you where you are right now and show up to help you grow into the person or place you envision, together. From here on out, you are never alone. I will always be in your corner, even and especially if there are times when it feels like no one else is. You are already worthy of anything and everything you dream of. All you have to do is take one step forward – I’ve got you. I see you. 

 

You are loved and needed in this world. You have a story to share and a life worth living. I am ready to stand with you, but you have to decide when. It is either one day or day one – which one will you choose? 

 

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